|
MARKETING:-
Madurai
Aavin enjoys a 65% share amongst the organized sector in sachet milk
sales. Marketing of milk is carried out through 6 channels.
1.
Milk
Parlour
:
32
2.
Milk
depots
:
481
3.
Institutions
:
49
4.
Retail
selling agents
:
443
5.
Dropping
point concessionaries
:
132
6.
Self
Help Group
:
3
YEARLY
AVERAGE SALES FROM 1992
|
Year
|
Average LPD
|
|
1992
|
81249
|
|
1993
|
89482
|
|
1994
|
98326
|
|
1995
|
95926
|
|
1996
|
93262
|
|
1997
|
88064
|
|
1998
|
91863
|
|
1999
|
88928
|
|
2000
|
84131
|
|
2001
|
83530
|
|
2002
|
77339
|
|
2003
|
93154
|
|
2004
|
113502
|
|
2005
|
132317
|
|
2006
|
150716
|
|
2007
|
155081
|
|
2008
|
179982
|
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