^{During 9th five year plan, Government of India formulated a scheme called “Assistance to Co-operatives” to rehabilitate the loss making District Co-operative Milk Producers’ Unions.}

^{The plan envisages 50 percent grant from Government of India and 50 percent grant from State Government to wipe off cash loss in District Co-operatives Milk Producers’ Unions and make them viable with suitable Rehabilitation Plan.}

^{Government of India accorded administrative approval for the implementation of rehabilitation plan at Dharmapuri District Co-operatives Milk Producers’ Union at a total cost of Rs. 970.99 lakhs from 2005-2006. Govt. of India share of Rs.175 Lakh and the State Govt. share of Rs.350 Lakh have been sanctioned and disbursed to the union.}

^{State Government has also recommended and forwarded the rehabilitation project proposal of Dindigul District Co-operatives Milk Producers’ Union for Rs.180 lakhs to Government of India and approval is awaited.}

^{MAJOR OBJECTIVES OF THE 11TH FIVE YEAR PLAN FOR ENHANCING THE CONTRIBUTION BY THE DAIRY DEVELOPMENT DEPARTMENT}

^{OBJECTIVES AND STRATEGIES}

^{IMPROVEMENT IN MILK PRODUCTION:}

^{To increase milk procurement from 46 LLPD to 62 LLPD through organized sector and from 30 LLPD to 42 LLPD through Co-operative sector.}

^STRATEGIES

^{Potential MPCS will be identified, strengthened and milk procurement will be increased.
The milk collection / bulk milk routes will be re organized and the milk collection area will be increased.
The identity of the MPCS will be established and dormancy will be brought down.
New MPCS minimum @ 250 per annum will be organized.
60 new Bulk Milk coolers will be installed in uncovered areas.
New Buildings will be constructed in the above BMC centres.
Society infrastructure to handle milk hygienically will be supplied to the MPCS.
Pourer members and milk production per member will be increased.}

^{ENHANCEMENT OF MILK PRODUCTIVITY:}

^{To improve the animal milk productivity and increase the milk production in MPCS}

^STRATEGIES

^{Small cattle feed mix unit will be established at strategic places and the availability of cattle feed at a reasonable price will be ensured.
The societies will be allowed to develop Fodder cultivation for their requirement.
To purchase high breed animals from Government cattle farms, Scheme will be formulated.
Calf rearing scheme will be introduced.}

^{IMPROVING BREEDING AND AI COVERAGE}

^{The high yield animal strength will be increased.
The AI will done effectively with close monitoring system.
Brucellosis disease will be completely eradicated for next generation female calf.}

^{CHILLING CENTRE / DAIRIES INFRASTRUCTURE}

^{To handle the additional milk procured through Co-operatives with quality standards.}

^STRATEGIES

^{The existing chilling facilities will be increased from 13.23 LLPD to 15.83 LLPD.
The chilling centres in the State will be modernized @ Rs. 10 lakh per CC to have a clean environment and to handle milk hygienically.
The chilling centres in the State will be modernized @ Rs. 10 lakh per CC to have a clean environment and to handle milk hygienically.
Machine audit will be done to match the capacities and the quality of the product handled will be improved
The Metro dairies handling will be increased from 10 LLPD to 15 LLPD.
Energy audit will be conducted and energy efficient management system will be introduced.
On forward integration, to introduce premium quality milk products, a new milk product dairy, a new APS product line, and a new powder plant will be established}

^{QUALITY ASSURANCE AND SAFE MILK CONCEPT}

^{To achieve food safety in milk and milk products advanced testing facilities will be created at District level and state level.}

^STRATEGIES

^{The contaminants like pesticide residues, heavy metals, aflatoxin, antibiotic residues and pollutants like microbial population shall be analyzed and controlled.}

^{CREATION OF DATABASE & MIS}

^{A customized ERP software for all the units of Aavin through online environment will be created.
An integrated MIS data processing and information retrieval software will be created.}

^{MARKETING INFRASTRUCTURE}

^{To improve and ensure the availability of Aavin milk round the clock at reasonable price to consumers.}

^STRATEGIES

^{Distribution net work will be strengthened.
Consumer friendly marketing approach will be established.
Zones and retail outlets will be strengthened.
Sales promotion activities will b taken up.
Retail Marketing of milk products will be strengthened.}

^{STAFF WELFARE}

^{The administrative and the district level offices will be strengthened}

^STRATEGIES

^{The Office and the quarters at the Madhavaram milk colony will be strengthened.
The year wise milk procurement, disposal plan from 2007-2008 to 2011- 2012 is furnished below:}

^{EXPORT OF MILK AND MILK PRODUCTS}

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